Natura Europe
Published: August 17, 2025Updated: August 17, 2025
Adapted Natura's Shopify store for EU markets with automated tax/currency handling, multi-language support, and B2B pricing - ensuring compliance across 30+ countries.
The what: Solutions Analyst (Internationalization Lead)
The where: Shakers Agency (for Roland and Boss)
The when: Jan 2025 - Apr 2025
Status: Live | Visit Site
🌍 Project Scope
Led the European market adaptation of Natura's Shopify store, focusing on:
- Multi-currency/multi-language compliance
- EU tax law implementation
- GDPR compliance
- B2B pricing variations
- Localized third-party integrations
💡 My Key Contributions
Strategic Leadership
- Served as primary liaison between international stakeholders
- Developed phased rollout plan for +30 EU countries
Core Implementations
1. Internationalization Framework
- Configured Shopify Markets for:
- Country-specific price rounding
- Automated tax calculations
2. B2B Adaptations
- Implemented catalogs for:
- Local VAT regulations
- Pricing adjustments
3. Localization Systems
- Integrated translation service with:
- Glossary preservation
- Regulatory compliance checks
- Dynamic content swapping
4. Automations
- Configured Shoify Flow automation system for:
- Reducing manual work regarding addresses ajustments
- Notifing the merchant about specific orders
5. Third party integration
- Configured Apps on Shopify admin for:
- Automatic invoice generation in compliance with the EU exporting system
- GDPR compliance
📈 Results
- Successful launch in 30+ markets within 4 months
- Reduced manual work required
- GDPR compliance
- B2B featured fully integrated
- Currency and languages totally configured.