Roland & Boss

Roland & Boss

Published: August 17, 2025

Architected a headless solution unifying two brands under one Shopify admin, with separate storefronts (Hydrogen), shared checkout, and isolated analytics.

  • typescript
  • hydrogen
  • tailwind
  • shopify
  • headless
  • react
  • remix

    • The what: Solutions Architect (Technical Strategy)

    The where: Shakers Agency (for Roland and Boss)

    The when: may 2025

    Status: Live | Visit Roland | Visit Boss

    🎯 Objective

    Roland Group needed to:

    • Operate two distinct brands (Roland/Boss) with shared admin
    • Maintain separate customer journeys and analytics
    • Avoid duplicate administrative work

    💡 My Strategic Contribution

    Architectural Proposal

    1. Single Admin Solution:
      • Advised using one Shopify admin with:
        • Brand-specific product publications
        • Shared customer database
        • Unified order management
    2. Headless Implementation:
      • Recommended Hydrogen for:
        • Shared customer login
        • Shared cart functionality
        • Brand-isolated tracking (but also maintaining the client Id to track the same user within the websites)
        • Brand-isolated URLs
    3. API Strategy:
      • Proposed using separate Storefront API keys per brand to:
        • Enable brand-specific merchandising

    🛠 How It Was Built

    The development team executed by:

    • Creating two Hydrogen storefronts with shared components
    • Implementing my API key strategy for brand specific merchandising
    • Building the cart sharing functionality

    🛠 My Technical Participation

    1. Post-QA Code Fixes

    • Resolved frontend issues identified during Quality Assurance testing
    • Corrected React hydration mismatches in Hydrogen components

    2. Theme Section Development

    • Built new Weaverse theme sections including:
      • Dynamic announcement bar
      • Brand-specific content blocks
      • Mobile-optimized UI components

    3. Third-Party Integrations

    • Implemented and configured:
      • GA4 with brand-specific tracking without loosing track of the customer when navigating between the brands.
      • Third party widgets

    4. Core Feature Additions

    • Implemented "Recommended Products" to cart flow:
      • Context-aware product suggestions
      • Performance-optimized loading
      • Mobile/desktop responsive layouts

    5. Continuous Improvements

    • Addressed minor UI/UX bugs reported post-launch

    📈 Impact of My Solution

    1. Business Outcomes:
      • Zero data sync issues between brands
      • Unified order management
      • Reduced costs of third party apps by using only one Shopify admin for both storefronts
    2. Technical Validation:
      • My architecture required no custom checkout modifications
      • Used 100% native Shopify capabilities
    3. Future-Proofing:
      • The structure allows easy addition of third brand
      • Served as blueprint for other clients